La responsabilidad social desde el contexto emprendimiento: Estrategias efectivas desde la vinculación con la sociedad

Abstract

Entrepreneurship in Ecuador represents much more than starting a new business, it is the opportunity to turn people into more creative, proactive and innovative entities, which is why the department of links with society looks for alternatives to strengthen commercial activity. The objective of the present study was to develop a correlational analysis of the activities oriented in the community under study and the participatory level of students and teachers assigned with workloads for the fulfillment of the activities at the community level. The research turned out to be quantitative and qualitative to determine successful strategies for ventures. The method used was the descriptive analytical method to develop the analysis and interpretation of the results of the instruments used. The statistical software SPSS v. 26 allowed processing the survey applied to 155 businesses that represent 48.7% of the total. The survey applied to the owners showed favorable results for the intervention actions of teachers and students with hours of connection with society. It is concluded by stating that the development of literary products has represented the training part for the strengthening of entrepreneurship in the area under study, as well as the consolidation of knowledge of teachers and students to develop a process of knowledge transfer to the communities under study.