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Francia Elena Cruz Puentes Andrés Felipe Atehortua Leal Gabriel Enrique Gutiérrez Parra

Abstract

In recent times the study of retail trade has acquired a boom, for this reason this article consisted to strengthen the value chain of the grocery sector of the municipality of Girardot, through a business strategy of working capital management, which allowed to optimize the movement of inventories, clients and portfolio to manage and guide the cash for decision making investment. The methodology used presents a mixed approach, since it combines characteristics of the qualitative approach by the characterization and description of the case study company for the identification of needs, and quantitative, since the proposal for the development of the application requires the use of characters, codes and interfaces. The results allowed to optimize the management of working capital, in terms of decision making, optimization of the reports submitted for inventories, portfolio, cash. It is concluded that by optimizing the management of working capital through the use of the tool, the ability to negotiate with customers and suppliers is improved.

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How to Cite
Cruz Puentes, F. E., Atehortua Leal, A. F., & Gutiérrez Parra, G. E. (2021). Strengthening of Working Capital Management Through a Technological Tool – Business Case Municipality of Girardot: Tienda Zuly and Ana María. ECONÓMICAS CUC, 42(1), 93–121. https://doi.org/10.17981/econcuc.42.1.2021.Econ.6
Section
Articles: Economy and Finance