IS CORPORATE SOCIAL RESPONSIBILITY KEY TO PEACE IN COLOMBIA? CHALLENGES AND OPPORTUNITIES

Abstract

This study analyzes the challenges and opportunities of Corporate Social Responsibility (CSR) in the context of peacebuilding in Colombia, considering the post-conflict scenario with the defunct FARC guerrilla group and the challenges posed by the Peace Agreement for the country. To this end, a qualitative methodological design was employed in two stages: a systematic review of the literature on CSR and peace (from academic production between 2019 and 2025 and available in English or Spanish were considered) in the databases Scopus, Web of Science, and Taylor & Francis; and a content analysis of the sustainability reports of four leading Colombian companies, supported by Atlas.ti software. The results confirm a growing trend in academic production, but also a fragmentation of the field of study. Colombia's leading role is evident, ranking fifth worldwide in publications on the topic, reflecting the relevance of the post-agreement period. Comparing academic discourse with business practices reveals a significant gap. While reports from companies such as Éxito and Terpel disclose workforce inclusion initiatives, these are presented in a fragmented manner and with a reputational focus, lacking the multisectoral coordination and accountability necessary for transformative impact. The study concludes that, while CSR is crucial for peace, its implementation in the Colombian context must transcend, adopting a transformative vision that integrates stakeholders from across the entire social fabric, seeking greater positive impact.