The influence of parental style on purchasing intentions in the child consumer

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Published Aug 23, 2019
DOI https://doi.org/10.17981/econcuc.40.2.2019.09

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Wilson Giraldo Pérez
Universidad de los Llanos, Villavicencio, Colombia.
https://orcid.org/0000-0001-8514-9805
María Cristina Otero Gómez
Universidad de los Llanos
http://orcid.org/0000-0002-3241-7877

Abstract

The family, being part of a social system, responds to social standards considered "normal" according to its closest environment. However, the family must socialize and this socialization with the environment occurs in a bio-psycho-social way for all its members, the way in which it is socialized will depend to a great extent on the upbringing. This article aims to analyze the relationships between parenting style and purchase intentions in infants, from aspects such as communication and influence. A correlational quantitative study was carried out, with the participation of 90 boys and girls residing in an intermediate city in Colombia, whose data was processed in the SPSS software. The results of the correlations show that, in general, the independent variable parental style has a positive relationship with the dependent variable purchase intention of minors. When the analysis is performed exclusively for the authoritarian style, a negative correlation is presented. It is concluded that children belonging to authoritarian families have lower purchase intentions due to the rules and prohibitions imposed on them.

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How to Cite
Giraldo Pérez, W., & Otero Gómez, M. C. (2019). The influence of parental style on purchasing intentions in the child consumer. ECONÓMICAS CUC, 40(2), 139–152. https://doi.org/10.17981/econcuc.40.2.2019.09
Issue
Vol. 40 No. 2 (2019)
Section
Articles: Administration, Organization and Methods
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