La investigación en estilos de vida en psicología de consumidor

  • Diana Onofre-Chaves Fundación Universitaria Konrad Lorenz

Resumen

El propósito de este estudio fue realizar una revisión sistemática de los artículos científicos publicados entre 2010 y 2015 en torno a los estilos de vida en el área de consumidor para establecer el estado actual de la investigación. Las fuentes de información fueron las bases de datos Science Direct®, Springer Journal®, Academic Search Complete® y Scopus®. Un total de 94 artículos fueron depurados en una base de datos y se procedió a realizar análisis descriptivos. Se encontró una prevalencia de los estudios correlacionales y de tipo transversal. En la parte final del artículo se presentan los resultados de un análisis de convergencias que permite caracterizar los aspectos de interés crítico en el área. De acuerdo con el análisis de contenido realizado, se pueden definir los estilos de vida en el área de consumidor como una forma distintiva y consistente de vida, en la que están implicados procesos psicológicos, sociales y culturales. Estos procesos median en el proceso de compra, uso y descarte de bienes y servicios.

Palabras clave: Estilos de vida, revisión de literatura, psicología del consumidor, consumo conspicuo, consumo ideológico

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Publicado
2017-06-12
Cómo citar
Onofre-Chaves, D. (2017). La investigación en estilos de vida en psicología de consumidor. CULTURA EDUCACIÓN Y SOCIEDAD, 8(1), 51-70. https://doi.org/10.17981/cultedusoc.8.1.2017.04