Propuesta del Modelo de Cadena de Valor de la Cebolla Junca de Aquitania, Boyacá

Abstract

In a globalized and saturated market of goods and services, in which all are commodities, the value chain allows differentiating factors to be added throughout its production, which results in added value, which allows preference in the purchase decision and competitiveness in globalized markets. This work corresponds to the partial results of a research project. This article seeks to propose a model for the Junca Aquitaine onion value chain, identifying the actors that intervene directly or indirectly from planting to wholesale marketing. The methodology used is mixed, data collection is done through observation, interview, documentary analysis, the instrument to use is a questionnaire designed by the authors. It is concluded that the value chain is one of the most effective tools that exist since, once understood, it facilitates the processes of innovation, continuous improvement or organizational decision-making.