Strategic Alliances as Drivers of Sustainable Innovation in MSMEs in Cauca, Colombia
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Abstract
This article explores the demand for innovation services by micro, small and medium-sized enterprises (MSMEs), with the aim of leveraging the capabilities of Higher Education Institutions (HEIs) and innovation transfer and support entities in the Department of Cauca, Colombia. Through the Fusióni3 Cauca project, a model was developed and proposed to identify and categorize the innovation services demanded by MSMEs, evaluating their impact on business competitiveness. The results reveal that MSMEs demand services in four fundamental pillars: i) continuous improvement, ii) technology management, iii) product development, and iv) market positioning. These services address the primary challenges faced by these enterprises, providing them with a greater likelihood of adopting sustainable practices that foster long-term innovation and enhance their competitiveness at both the regional and national levels.
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